Yes, never mind with thevespiary, isn't hard to remind, sound pretty good. I think it related to the founder Vesp, isn't it?
If it's right, never mind at all, it's very normal if a company is named with the founder name. And i think will be better if people know what's thevespiary mean, i believe people willing to know (I'm one of them). May be a part come from "Apiary" like Sulfuro said.
It's like a brand, the most expensive thing in a company. Brand is closely related to positioning "what's people think when a brand comes into their mind". Sciencemadness is pure chemistry, drugs-forum is more to drugs user forum, wetdreams is drugs chemistry, Hive is drugs chemistry with many good character members are lying around.
Positioning it self will determine what kind of member will be absorbed, stick there.
Strong positioning will serve a loyal members, closed market.
What i want to say is, may be better if you determine (as detail as you can) what you willing to be, and build this forum to that direction, this is very the same with a synthesis.