I'm afraid it isn't simple at all to turn a R-CH3 group into a R-OH group. For this, you'll need to break the carbon bond, and replace it with an oxygen. Most reactions involving methyl groups on benzene rings are oxidation, so you are left with turning it into an aldehyde, a carboxylic acid, or perhaps some halogenated substance.
The carboxylic acid could be decarboxylate to produce R-H -- which, is useless , or perhaps formed into an amide and then a Hoffman rearrangement could be performed to form an amine -- I am not sure if this is possible, I doubt it is in any worth while sense. However, if you got to the amine, you could do a Sendmyer(sp?) reaction on it forming the R-OH.
It isn't very practical, unfortunately - I am sure better methods exist possibly from aspirin, or some other fairly OTC-ish compound. Good luck!